Category Archive: North American International Auto Show

Jan 15

Acura provides first look at possible NSX interior design concept at 2013 NAIAS in Detroit

DETROIT, Mich., Jan. 15, 2013– Acura today unveiled a new NSX Concept that showcases the evolution of the next-generation supercar’s styling and design, including a first-ever look at one possible direction for the next-generation NSX interior design.

 

“This further evolution of the Acura NSX Concept design is remarkably true to the original concept styling,” said Mike Accavitti, vice president of national marketing operations. “We’re making great progress in delivering on the expectations we created a year ago, with advanced technology that will bring new levels of performance and a unique, dynamic experience to the exotic sports car market.”

2014 Acura NSX Concept

2014 Acura NSX Concept

The new Acura NSX Concept is based on the expected underpinnings of the vehicle Acura will bring to market. Still, the new NSX Concept maintains its low and wide stance with the dynamic and alluring proportions that debuted in the original NSX Concept at the 2012 North American International Auto Show — highlighted by clean, modern and simple surfacing, and edgy details that communicate supercar attitude and a high-tech feel.

 

The new NSX Concept also features a first-ever look at one potential direction for the next-generation Acura NSX interior design. The design concept is founded on a “Human Support Cockpit” theme, a strong expression of Acura’s product direction focused on “the synergy between man and machine.” The interior package boasts outstanding visibility, an exotic driving position, and an intuitive “Simple Sports Interface” that minimizes interior clutter, allowing the driver to focus on the driving experience.

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