Tag Archive: Puma

Oct 28

Mercedes AMG Petronas and Puma to extend Formula One partnership

“PUMA has been a key performance partner for the three seasons” – Toto Wolff

02 - Mercedes AMG Petronas Formula One TeamThe Mercedes AMG Petronas Formula One Team and PUMA, one of the world’s leading sports brands, are delighted to announce a new team supplier partnership to extend their relationship which began in 2012. Read the rest of this entry »

Jul 19

Alonso also F1’s personal sponsor king – report

It is no secret that Fernando Alonso’s Ferrari contract is the most lucrative in formula one

2012-06-09_13572012-06-09_1239But the German media and marketing magazine ‘WundV’ claims that the Spaniard also commands the most income from external sponsors. The report said that, in the past year, the 30-year-old made between EUR 7 and 8 million just from his personal backers, including Puma, Tag-Heuer and Santander. Read the rest of this entry »

Apr 05

A Formula 3 Championship coming to Canada?

Canadian Formula 3 Championship

F3 (1)F3 (5)That’s what it seems as the 1st Dallara Formula 3 car was introduced to the general public at Pole Position Magazine’s 6 Heures Enduro des Champions at Kart-O-Mania’s facility in Montréal two weeks ago. The Canadian Formula 3 Championship had the car on display adorned with decals of their Technical Partners; Dallara, Pirelli, Puma, Bosch, ATS, Taneisya, World F3rst, etc. Read the rest of this entry »

Feb 02

BMW partners with PUMA

PUMA announced today it has entered into a new multi-year partnership with BMW Motorsport.

BMW M3 DTMBMW MotorsportsThe global Sportlifestyle brand has become the Official Supplier of team and racewear for all BMW Motorsport racing operations, including DTM, ALMS and various high-profile long-distance races such as 24h Nürburgring. PUMA will also assume the role of Exclusive Licensed Partner for BMW Motorsport for the product categories of Footwear, Apparel and Accessories.

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Oct 12

Mercedes GP Petronas announces new partnership with Puma

The Mercedes GP Petronas Formula One Team is pleased to announce a new multi-year partnership with Puma.

2011-07-09 - Mercedes GP Petronas F1 Team - Britain - 02With effect from 1 January 2012, the global sport lifestyle brand becomes the team’s exclusive licensing partner for footwear, apparel and accessories, and an official Team Partner. The agreement incorporates branding locations for Puma on the MGP W03, the team’s 2012 race car, and on all race and teamwear products.

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Jul 14

HP getting best value as F1 sponsor – report

“This long-term partnership is for us one of the most powerful marketing platforms.”

Hugo Boss is getting some of the best value for money as a formula one sponsor, a leading sponsorship consultancy firm has found. The evaluation by Cologne based Sport Und Markt compared brand awareness versus the amount spent by F1 sponsors in 2010.

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Feb 03

Ferrari turned away new Red Bull sponsor Geox

The war of words between championship contenders Red Bull and Ferrari has continued this week.

2011-01-29 - Scuderia Ferrari Marlboro 00222011-02-01 - Red Bull Racing - 0015The teams’ new cars have been trading places at the top of the timesheets at the Valencia test, following on from the recent exchange of barbs in the media. That sparring continued on Wednesday, when the boss of an Italian shoe brand said he decided to sponsor Red Bull rather than Ferrari in 2011. Read the rest of this entry »