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Jul 19
It is no secret that Fernando Alonso’s Ferrari contract is the most lucrative in formula one
But the German media and marketing magazine ‘WundV’ claims that the Spaniard also commands the most income from external sponsors. The report said that, in the past year, the 30-year-old made between EUR 7 and 8 million just from his personal backers, including Puma, Tag-Heuer and Santander.
Apr 05
Canadian Formula 3 Championship
That’s what it seems as the 1st Dallara Formula 3 car was introduced to the general public at Pole Position Magazine’s 6 Heures Enduro des Champions at Kart-O-Mania’s facility in Montréal two weeks ago. The Canadian Formula 3 Championship had the car on display adorned with decals of their Technical Partners; Dallara, Pirelli, Puma, Bosch, ATS, Taneisya, World F3rst, etc.
Feb 02
PUMA announced today it has entered into a new multi-year partnership with BMW Motorsport.
The global Sportlifestyle brand has become the Official Supplier of team and racewear for all BMW Motorsport racing operations, including DTM, ALMS and various high-profile long-distance races such as 24h Nürburgring. PUMA will also assume the role of Exclusive Licensed Partner for BMW Motorsport for the product categories of Footwear, Apparel and Accessories.
Oct 12
The Mercedes GP Petronas Formula One Team is pleased to announce a new multi-year partnership with Puma.
With effect from 1 January 2012, the global sport lifestyle brand becomes the team’s exclusive licensing partner for footwear, apparel and accessories, and an official Team Partner. The agreement incorporates branding locations for Puma on the MGP W03, the team’s 2012 race car, and on all race and teamwear products.
Jul 14
“This long-term partnership is for us one of the most powerful marketing platforms.”
Hugo Boss is getting some of the best value for money as a formula one sponsor, a leading sponsorship consultancy firm has found. The evaluation by Cologne based Sport Und Markt compared brand awareness versus the amount spent by F1 sponsors in 2010.
Feb 03
The war of words between championship contenders Red Bull and Ferrari has continued this week.
The teams’ new cars have been trading places at the top of the timesheets at the Valencia test, following on from the recent exchange of barbs in the media. That sparring continued on Wednesday, when the boss of an Italian shoe brand said he decided to sponsor Red Bull rather than Ferrari in 2011.