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Jan 16

The new face of the ELMS

This unique logo, and its strong identity, was created to reflect the dynamism of the series
Ahead of the start of the 2018 season, the European Le Mans Series has unveiled its new identity with a brand-new logo that evokes the values of the series: European, Le Mans, Motorsport and Endurance.

This unique logo, and its strong identity, was created to reflect the dynamism of the series and to provide an instantly recognisable brand for the European Le Mans Series and also for the competitors, the media and the fans. The new logo was also designed to be used with ease across the various ELMS digital platforms and TV production.

The use of the three stars symbolises the three steps of the podium, the European values and also the three classes (LMP2, LMP3 and LMGTE) that take part in the series.

The complete article here on europeanlemansseries.com

source: europeanlemansseries.com

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