May 26

Sparco® & McLaren from real to virtual together

Sparco® joins McLaren in World’s Faster Gamer Competition

Fernando AlonsoNot only on track. Not only on cars. SPARCO® and McLaren, after over 20 years of cooperation, again together for writing another chapter in motorsport history.

A new chapter after over 20 years together.

Volpiano’s brand and Woking one’s are going to live one of the most intensive period of their story together. While in Monte Carlo SPARCO® will be on the cockpit of MCL32 with Stoffel Vandoorne and Janson Button on Formula1 Grand Prix of Monaco, on the other side of the ocean Fernando Alonso will be at Indy 500 with the Dallara McLaren – Honda – Andretti, wearing a SPARCO® suit. But out of the track SPARCO® and McLaren will be together on  World’s Faster Gamer Competition, the world’s most intense and demanding competition for virtual racers. A unique opportunity for SPARCO® after entering on eSports and Sim Racing world with the SPARCO® gaming line. The “champion of champions”, the winner of World’s Faster Gamer Competition, will be offered a one-year contract with McLaren to work in an official capacity as a simulator driver.

In the past, racing champions were born and trained with karts, today more and more experience is gained using racing-simulators” said Claudio Pastoris, SPARCO® CEO, “Technologies are changing quickly and you need to keep up with the times. eSports are not only video games but have become a real competitive sport and are considered as such especially in modern societies. Online competitions, championships and tournaments gather “professional” Teams or Pro-Players, and “amateurs” whose experience, as for professional drivers, is made up of many hours of training to get to the highest levels of performance. eSports, like car racing, is also a discipline which requires in-depth equipment experience and SPARCO® is proud to have the opportunity to support McLaren in this latest amazing project as a Founding Partner.

Our partnership with McLaren has a long story, beginning in 1996, and it is an honor for us to be invited on-board for this new Chapter. We believe that eSports are part of the Motorsport future and are confident that our experience in seat development and innovation will contribute to the success of this project. This new challenge comes at an important time for SPARCO®, who this year are celebrating the “first” 40 years since the Company’s creation – during this time we like to think that we gained sufficient experience to also be successful in this new world of Digital Reality.

McLaren Technology Group Executive Director Zak Brown said: “Just like McLaren, SPARCO® is a brand that restlessly innovates and develops new technologies. It’s transferred its racing products – which are some of the very best in the world – into a series of household products for gamers, beginning an exciting new chapter in the company’s history. I believe it’s totally appropriate that SPARCO®, like McLaren, has become one of the very first motorsport brands to move into the eSports market, and I’m convinced that they will be a market leader in this sector, just as they are in the motorsport”.

Norris on Sparco Evolve

source: sparco.it