This coming September 1 at the Canadian Tire Motorsport Park
Sport Chek, the leading supplier of sporting goods across Canada, Motos Illimitées and DLGL will show their colors on young Alex Guenette’s race truck taking part in the upcoming Silverado 250, a race in the NASCAR Camping World Truck Series.Alex Guénette and Xemis Powersports Marketing Corp. are happy to share the images of the Nascar Camping World Series Truck which Alex will be driving in the Silverado 250 at the Canadian Tire Motorsport Park over the September 1st week-end. Household name Sport Chek, a premier banner of the Forzani Group, will join DLGL and Motos Illimitées to complete the livery of the truck. It will also carry the colors of Jumpstart, a foundation dear to both Canadian Tire and the Forzani Group responsible over the years for facilitating access to sports equipment and activities otherwise out-of-reach for 612,000 kids across Canada.
Alex will have a busy week-end since he will also be driving his usual Motos Illimitées/DLGL No 39 car in the Nascar Canadian Tire Series’ 9th race of the 2013 season, where he now leads the points for the Rookie of The Year Award, after a brilliant 2nd place in St Eustache and a fighting 6th place at Antigonish.
Thankfully for the tens of thousands of spectators expected at Mosport for the week-end, which marks the return of the Camping World Trucks Series to a road course after 9 years of absence, both the Truck and the Car will bear the No 39 familiar for both Alex and his Dad Jacques Jr.
“I’ll have just enough time for a good shower and a change of working clothes between the two events” said Alex, “and I am confident that my training and good nutrition will pay off in good performances. I will have a nutritionist specialized in these kinds of marathon-like events with me since I don’t listen to my Mom… Top speeds are in excess of 290kmh on this track, not a place where you can run out of concentration… The extra 200hp in the truck should help produce plenty of adrenalin. I think I’ll sleep in on Monday…”
Sport Chek is FGL Sports’ super store. It is the only national big box sporting goods retailer in Canada. Sport Chek stores have been designed to provide Canadian consumers an array of technically advanced sporting goods, apparel and footwear – all under one roof. Each store offers consumers an extensive selection of popular brand name products as well as many private brand products.
The stores have been designed to provide customers with an exceptional shopping experience. Our stores provide boutiques in golf (Nevada Bob’s Golf), hockey (Hockey Experts), and snow, surf & sun (S3). Sport Chek’s size, as well as the depth and breadth of its product assortment make it a dominant player in every category in which it competes. And, unlike most big box concepts, Sport Chek provides high levels of customer service.
As of March 2013, there were 163 Sport Chek stores from coast to coast.
For more information or store locations, click here to visit www.sportchek.ca
Jumpstart Foundation – Our Vision
One in three Canadian families cannot afford to enroll their children in sport or recreation activities (Vision Critical 2011). That means that many kids are missing out.
Canadian Tire Jumpstart is dedicated to removing barriers, so children can participate in organized sport and recreation. We see it as equipping kids for life, because participation in organized sport and recreation increases a child’s chance for success in life.
They discover and participate. They gain self-confidence. They develop self-esteem. They learn leadership skills. Their lives become richer. This is the power of Canadian Tire Jumpstart.
Help us give kids a sporting chance!