Apr 15

Campaign about road safety and awareness amongst teenagers

Is it worth it?

Isabelle Tremblay 6In company of her 15 year old son, Isabelle Tremblay took part of the judging panel for the evaluation of videos in the national campaign called; Is It Worth It?

The campaign led by *Parachute, designed by teens for teens, aims to change teen driver and passenger perceptions and attitudes, and ultimately reduce the number of people hurt or killed by distracted, impaired or aggressive driving especially within the 16 to 24 year old group.

Ms Tremblay who has viewed about 50 videos coming from all over the country had to evaluate the selected clips on five different aspects such as Clear and Accurate Delivery of Content, Creativity and Originality, Positive Messaging and Impact as well as Technical Quality. She was honored of being selected as judge for the project and was assisted by her 15 year old son for the evaluation of the videos. Both hoping more people will be supporting the cause each year for many years to come, Isabelle’ son also promised to take part in the contest next year. ‘’We hope that by encouraging others of participating in such campaigns we will help reduce these preventable outcomes’’. Young people between the ages of 16 and 24 make up just 13% of Canada’s licensed drivers, but account for 24% of the nation’s traffic deaths and 26% of serious injuries.

Isabelle has the road safety and the awareness of the young people at heart. She also insisted on reminding that there are designated sites to practice race car driving and how important caution is at all times when referring to driving. We can never insist enough on how important making the right decision, waiting on replying to a text message, lowering the volume to maintain focus and calling a taxi rather than taking the wheel under the influence of alcohol is essential. About Isabelle Tremblay – In 2012 Isabelle has achieved two top ten on a total of six races in the Canadian Tire NASCAR series. She first started in 2008 with 4 cylinders engines on oval-shaped race tracks. She puts tremendous amount of time in the development of the discipline, in her performance as a driver and in giving back to the community. For more information please visit: Isaracingteam.com

About Parachute Canada – Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit http://www.parachutecanada.org.

source: isaracingteam.com