«

»

Feb 20

The Williams F1 Team and Kemppi announce upgraded sponsorship agreement

The Williams F1 Team and Wihuri increase partnership commitment for the 2013 Season

The Williams F1 Team and Kemppi Upgrade Sponsorship AgreementThe Williams F1 Team and Wihuri Increase Partnership CommitmentThe Williams F1 Team (Ticker: WGF1) is pleased to announce that it has signed an upgraded partnership with Kemppi, a world-leader in the manufacture of welding equipment.

Kemppi manufactures arc welding equipment. Founded in 1949 by Martti Kemppi, the family run business has introduced many new innovations to the market over the past 60 years, serving industries such as shipbuilding, metal workshops and transportation. Headquartered in Lahti, Finland, Kemppi has a global presence with subsidiaries in 15 territories and customers in more than 70 countries worldwide.

Kemppi first joined the Williams F1 Team’s portfolio of partners in April 2012. This upgraded agreement will see the Kemppi logo positioned on the front wing endplate of the Williams Renault FW35 and the sleeve of the drivers’ overalls and team apparel. Kemppi and Williams will also continue their technical cooperation which sees Williams benefit from Kemppi’s expertise in welding equipment, by integration of products at the factory and races.

Speaking about the partnership Anssi Rantasalo, Chief Executive Officer of Kemppi, commented; “We’ve been supporting Valtteri for several years now and it’s great to see him get the chance to show what he can do on the world stage this season. It’s also been a great honour for Kemppi to partner with one of the most successful teams in Formula One history and through this we will be hoping for more success for the Williams F1 Team this year. Our relationship also encompasses a technology partnership and we are showing that our welding equipment can meet the stringent demands of Formula One”.

Sir Frank Williams, Team Principal of the Williams F1 Team, added; “We’re delighted that Kemppi, with their strong commitment to motorsport, have increased their commitment to the Williams F1 Team and look forward to building on our already strong relationship throughout the season”.

 

The Williams F1 Team and Wihuri Increase Partnership Commitment for the 2013 Season

The Williams F1 Team (Ticker: WGF1) is pleased to announce that it has signed a renewed partnership agreement with Wihuri, one of Finland’s most respected business enterprises. The new partnership agreement will see the Finnish company increase its level of commitment to the team for the 2013 season.

Headquartered in Finland, Wihuri is a global industry and trade conglomerate engaged in packaging products, daily goods wholesale operations, technical trade investment products and aviation. Over the past century, Wihuri has grown from a small family business into a diversified global enterprise which operates in 20 countries. It is still owned by the family that formed the company 110 years ago. Wihuri first partnered with the Williams F1 Team in May 2012, but their heritage in motorsport sponsorship began in the 1970s. Their involvement with the team and drivers has enabled Williams to forge close links with a company and country passionate about motorsport.

The Wihuri logo will feature on the rear wing end plate of the Williams Renault FW35 in all races outside of Europe and North America. In Europe and North America, the logo featured on the rear wing end plate will be Wipak and Winpak respectively, each being divisions of the Wihuri Group. The Wihuri logo will also feature on the drivers’ helmets and overalls, as well as team clothing.

Juha Hellgrén, President and Chief Executive Officer of Wihuri, commented; “We have thoroughly enjoyed our relationship with the Williams F1 Team so far and partnering with such an iconic team on a global stage has afforded us excellent brand exposure. Increasing our commitment for 2013 was a logical step and I look forward to seeing our partnership with the Williams F1 Team go from strength to strength.”

Sir Frank Williams, Team Principal of the Williams F1 Team, added; “It’s great that Wihuri have decided to increase their involvement with the team and this new agreement demonstrates the success of our partnership to date. 2013 will prove very exciting for both Williams and Wihuri and we’ll see Valtteri start his career as a fully fledged Formula One driver.”

source: williamsf1.com