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Jan 21

NASCAR and ExxonMobil announce extension of Mobil 1 as The ‘Official Motor Oil of NASCAR’

Official partnership renewal accompanied by development of Automotive Technology Platform on new NASCAR.com
+NASCAR, Sprint invite fans to design The Sprint Unlimited

Mobil 1 logoNASCAR logoNASCAR and ExxonMobil today announced a multi-year partnership extension, making Mobil 1™ synthetic motor oil the ‘Official Motor Oil of NASCAR’ through 2017. The 2013 NASCAR season will mark the 11th consecutive season in which the Mobil 1 brand is an official partner of NASCAR, the premier motorsports series in the United States. 

As part of the renewed relationship, Mobil 1 will continue to be a contingency partner across all NASCAR national and touring series, the presenting sponsor of the Mobil 1 Driver of the Race Award and the presenting sponsor of the NASCAR Canadian Tire Series. Mobil 1 motor oil is used by more than half of teams competing in NASCAR’s three national series. The durability and high performance of Mobil 1 synthetic motor oil have been continuously proven by enduring rigorous racing conditions on a weekly basis.

“We are pleased to welcome back Mobil 1 to our family of Official NASCAR Partners,” said Jim O’Connell, NASCAR chief sales officer. “Mobil 1 utilizes its official motor oil status as a critical and powerful part of the brand’s marketing mix and we believe that the Official Motor Oil Status will continue to help move product off the shelf.”

According to Mobil 1 research, NASCAR fans are nearly twice as likely to prefer, try and recommend the brand because it is the ‘Official Motor Oil of NASCAR.’ Fans of NASCAR are approximately 40 percent more likely than non-fans to add or change motor oil themselves or have other household members do so (source: Ipsos, NASCAR Brand Tracker – 2011).

“As the lubricant technology of champion drivers and race teams, the renewed association between Mobil 1 and NASCAR allows us to better engage motorsports fans by leveraging the excitement of racing,” said Rebecca K. Aldred, Global Brand Manager, Mobil 1. “Additionally, the launch of the ’NASCAR Automotive Technology Center Engineered by Mobil 1’ demonstrates our commitment to cutting-edge technology, both on and off the track. Today, Mobil 1 is the world’s leading synthetic motor oil brand in no small part due to the commitment to supporting NASCAR’s three national racing series.”

Expanding the partnership into the digital space, ExxonMobil and NASCAR will launch a new branded content environment that explores NASCAR’s world-class automotive technology via the ”NASCAR Automotive Technology Center Engineered by Mobil 1” online experience housed on the newly launched NASCAR.com. The comprehensive platform will deliver automotive technology-driven content through original feature stories, imagery, rich video content, fan polls and a glossary of specialized automotive and racing terms. The new platform will be unveiled at NASCAR.com in the coming weeks.

This partnership renewal complements ExxonMobil’s unique lubricant technology relationship with Stewart-Haas Racing and Tony Stewart’s No. 14 Mobil 1 / Bass Pro Shops Chevrolet Impala in the NASCAR Sprint Cup Series.

NASCAR, Sprint invite fans to design The Sprint Unlimited

For first time, fans to vote on competition aspects of The Sprint Unlimited At Daytona

NASCAR and Sprint confirmed today that fans will have a direct impact on several competition elements of the newly titled The Sprint Unlimited At Daytona, the 75-lap non-points race that opens the NASCAR Sprint Cup Series season.

Fans will play an integral part in how the fan-favorite race unfolds on Saturday, February 16 (8 p.m. ET, FOX, FOX Deportes, Motor Racing Network Radio and SiriusXM Satellite Radio) at Daytona International Speedway. By casting their vote, fans are invited to design several competition aspects of the preseason event, including…

  • The number of laps in each segment
  • The type of pit stop a team makes after the first segment
  • How many cars will be eliminated after the second segment

Votes can be cast on NASCAR’s new official mobile app – NASCAR Mobile ’13 – or at NASCAR.com/SprintUnlimited. All votes made through the NASCAR Mobile ’13 app will count twice.

“We are excited to provide our fan base this first-of-its-kind opportunity to directly be involved in determining the race’s format and in-race decisions,” said Robin Pemberton, NASCAR vice president of competition. “By allowing our fans this type of interaction, it is our hope that more fans will be tuned in to the event than ever before.”

The voting window for the race format will close on Wednesday, February 13 at 11:59 p.m. ET. The voting windows for the pit stop and elimination will close at various times throughout the race broadcast. Vote results will be relayed to teams during each segment and announced live on the FOX race broadcast.

“Giving fans such a strong voice in the design of the race is a fitting way to launch our 10th season in the sport,” said Steve Gaffney, Sprint vice president of corporate marketing. “We are giving them the ultimate access to the sport, the decision-making power to sculpt the type of race they want to see. With today’s technology, they can make these decisions in real time as the race is happening.”

“Sprint has been a great partner for the sport and I applaud them for developing new and innovative ways to give the race fans an unprecedented role in The Sprint Unlimited,” said Joie Chitwood III, Daytona International Speedway president. “We have some of the most passionate and knowledgeable fans in sports and I’m looking forward to seeing the choices they make and how it will impact this exciting star-studded event.”

Fan voting categories, include:

 

  • · Length of each of the three race segments:

o Choice A: 40 laps, 20 laps, 15 laps

o Choice B: 35 laps, 30 laps, 10 laps

o Choice C: 30 laps, 25 laps, 20 laps

v Race format voting ends at 11:59 p.m. EST on Wednesday, February 13.

 

  • · Team pit stop after the first segment:

o Choice A: No pit stop

o Choice B: Two (2) tire change

o Choice C: Four (4) tire change

v Pit stop voting concludes at the green flag of the first segment.

 

  • · How many cars will be eliminated after the second segment:

o Choice A: None (0)

o Choice B: Two (2) cars eliminated

o Choice C: Four (4) cars eliminated

o Choice D: Six (6) cars eliminated

v Elimination voting concludes at the green flag of the first segment.

 

Fans are encouraged to follow @NASCAR and @MissSprintCup on Twitter to engage in the #SprintUnlimited conversation throughout the voting window.

source: nascar.com



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