F3 Euro Series Annual Report Media Facts 2012
Since its foundation back in 2003, the Formula 3 Euro Series represented the stepping stone to Formula 1 for more than two dozens of young talents – as test or GP drivers. Among them Sebastian Vettel and Lewis Hamilton, both World Champions and the current top stars at the pinnacle of motor racing. Meanwhile, another eleven of the best Euro Series hopefuls succeeded in securing a cockpit in the most popular international touring-car series, DTM.
There, the former Euro Series drivers such as the DTM Champions Bruno Spengler and Gary Paffett demonstrated that the Euro Series also represents the perfect preparation for a touring-car racing career.
With nine race weekends comprising 27 races, the past season represented the perfect basis for an extensive Euro Series coverage by the media. Particularly when it comes to the international TV coverage, the planet’s most competitive young-gun series has established as successful product. In 2012, the Euro Series achieved a total broadcasting time of 1,230 hours and a total audience of 72.2 million viewers. 108 stations broadcasted a total of 4,372 programs for people in 194 countries and regions all around the world.
In Germany alone, the media partner n-tv and Sport 1 achieved an average audience of 2.09 million viewers per race weekend. The n-tv live coverage of the first and third races of the weekends was watched by an average of 131,250 spectators. Including the live coverage, race round-ups and numerous background reports, the German TV station covered every race weekend for more than 2.25 hours.
In the European print media, the battle of the hungry young-guns also proved to be extremely popular. 1,219 articles with a total print-run of 136 millions underline the enormous interest in the 15 young drivers from eight countries. The Formula 3 Euro Series is well represented in the media of all the European core markets with the leading country being Germany, followed by Spain.
Meanwhile, the Euro Series also represents a major success in the new media. The official website, www.f3euroseries.com, achieved an average of 391,324 page views per month and since the past season; it has been providing a live coverage with English voice-over of all the races via live stream – an additional service that proved to be extremely popular with the motor-racing enthusiasts worldwide.
On site, the average crowd of 78,813 visitors that attended the race weekends held in five European countries made for a true goose-bumps atmosphere for teams and drivers. The Formula 3 Euro Series year movie that can be accessed at the official website with immediate effect provides an emotional look back on a season that featured a thrilling battle for the title up to the very end of the season. With its general conditions, the Formula 3 Euro Series represents – for young drivers from all around the world – the perfect stepping stone to a career in international motor racing.
TV Coverage National (Germany)
(race 1 & 3 live on n-tv, Highlights on Sport1)
Viewer Rate
(in Mio.) Total Average per event
16,74 2,09
Broadcast time
(hh:mm:ss) Total Average per event
18:31:47 02:18:58
Live coverage on TV: viewer rate
(in T.) market share (in %)
n-tv, HockenheimI, race 1/race 3 4
0.000/130.000 0,6/1,3
n-tv, Brands Hatch, race 1/race 3
50.000/30.000 0,7/0,3
n-tv, Red Bull Ring, race 1/race 3
80.000/90.000 1,3/0,8
n-tv, Norisring, race 1/race 3
40.000/80.000 0,7/0,8
n-tv, Nürburgring, race 1/race 3
60.000/60.000 0,9/0,6
n-tv, Zandvoort, race 1/race 3
50.000/90.000 0,8/0,7
n-tv, Valencia, race 1/race 3
30.000/60.000 0,5/0,5
n-tv, Hockenheim II, race 1/race 3
60.000/100.000 1,1/0,9
Total all events 1.050.000
Average per event 131.250
Source: IFM Medienanalysen, WIGE Communication,
As it is appropriate for an internationally established motor-racing series, the Formula 3 Euro Series also featured global TV coverage. 106 TV stations in 193 countries showed images of the young-gun series on live, re-live, highlights and news shows.
Total Coverage Broadcast time
(hh:mm:ss; cumulated) 1217:13:41
(Europe – without Germany -
Technical Reach (in TV households) 755.632.759
America, Asia, Africa, Middle East,
Viewer Rate (cumulated) 55.465.826
Oceania, Others)
Broadcasts 4.369
Broadcast stations 106
Reached countries 193
Europe
(without Germany) Belgium, Bosnia-Herzeg., Croatia, Czech Republic, Denmark, Finland,
France, Greece, Hungary, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, UK
Broadcast time
(hh:mm:ss; cumulated) 604:37:32
Technical Reach
(in TV households) 72.768.000
Viewer Rate
(cumulated) 22.069.059
Broadcasts 1.559
Broadcast stations 28
North America
Canada, USA Broadcast time (hh:mm:ss; cumulated) 21:36:00
Technical Reach
(in TV households) 104.952.400
Viewer Rate
(cumulated) 17.810.400
Broadcasts 192
Broadcast stations 5
South- & Central America
Anguilla, Antigua, Argentina, Aruba, Bahamas, Barbados, Bermuda, Bolivia,
Bonaire, Brazil, Brit. Virgin Isl., Cayman Islands, Chile, Colombia, Costa Rica, Curacao, Dominica, Dom. Rep., Ecuador, El Salvador, Falkland Isles, French Guiana, Grenada, Guadeloupe, Guatemala, Haiti, Honduras, Jamaica, Martinique, Mexico, Montserrat, Nicaragua, Panama, Paraguay, Peru, St. Barthelemy, St. Kitts, St. Lucia, St. Maarten, Suriname, Trinidad & Tobago, Turks and Caicos, Uruguay, Venezuela
Broadcast time
(hh:mm:ss; cumulated) 250:00:00
Technical Reach
(in TV households) 105.731.942
Viewer Rate
(cumulated) 8.328.000
Broadcasts 472
Broadcast stations 6
Source: IFM Medienanalysen, WIGE Communication,
TV Coverage International
TV Coverage International
Asia
Bangladesh, Brunei, Cambodia, China, Guam, Hong Kong, India, Indonesia, Israel, Korea, Macao,
Malaysia, Myanmar, Nepal, Pakistan, Papua New Guinea, Philippines, Singapore, Sri lanka, Taiwan, Thailand, Vietnam
Broadcast time
(hh:mm:ss; cumulated) 89:04:03
Technical Reach
(in TV households) 415.460.652
Viewer Rate
(cumulated) 6.317.506
Broadcasts 1.392
Broadcast stations 7
Africa
Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Central Africa, Commores, Congo,
Dijibuti, Equat. Guinea, Eritrea, Ethiopia, Gaboon, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Kenya, Madagascar, Malawi, Mali, Mauritius, Mayotte, Mozambique, Namibia, Niger, Nigeria, Reunion, Rwanda, Sao Tome & P., Senegal, Seychelles, Sierra Leone, South Africa, St. Helen, Sudan, Swasiland, Tansania, Togo, Uganda, Zambia, Zimbabwe
Broadcast time
(hh:mm:ss; cumulated) 182:48:00
Technical Reach
(in TV households) 10.012.000
Viewer Rate
(cumulated) 221.600
Broadcasts 480
Broadcast stations 49
Middle East
Algeria, Bahrain, Chad, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Lybia, Mauritania,
Morocco, Oman, Palestine, Qatar, Saudi Arabia, Somalia, Syria, Tunisia, U.A.E., Yemen
Broadcast time
(hh:mm:ss; cumulated) 7:18:00
Technical Reach
(in TV households) 26.760.000
Viewer Rate
(cumulated) 379.500
Broadcasts 88
Broadcast stations 2
Oceania
Australia, Fidji, Kiribati, Marshall Islands, Micronesia, Nauru, New Zealand, Palau, Papua-
Newguinea, Salomones, Samoa, Tonga, Tuvalu, Vanuatu
Broadcast time
(hh:mm:ss; cumulated) 38:44:00
Technical Reach
(in TV households) 19.877.765
Viewer Rate
(cumulated) 231.762
Broadcasts 131
Broadcast stations 7
Intercontinental & Broadcast time
(hh:mm:ss; cumulated) 23:06:06
Other broadcasters Technical Reach
(in TV households) n.a.
Viewer Rate
(cumulated) n.a.
Broadcasts 55
Broadcast stations 2
Source: IFM Medienanalysen, WIGE Communication,
TV Coverage International
TV Coverage International
Print Coverage
Print Coverage
Source: Kantar Media
Thrilling races, success-hungry talents and high-speed racing cars – it is not surprising that the Formula 3 Euro Series is positively reflected by national and international press. The F3 ES had between the months November 2011 to October 2012 a print run of 59.855.744 and 295 press clippings among various German press. Outside of Germany, the amount of 924 clippings and a print run of 76.147.619 shows that the series has established itself as an attractive content for the press in the European core markets. Print National
(without Le Castellet & Silverstone)
Print Run total Clippings total
Germany
59.855.744 295
Print International
(without Germany)
Print Run total Clippings total
Austria
2.347.506 54
France
1.244.460 31
Great Britain
4.399.211 70
Italy
4.167.760 17
Netherlands
14.905.177 218
Spain
44.346.626 380
Switzerland
4.736.879 154
Total 76.147.619 924
Average per month 9.518.452 77
Spectators & Internet
Source: Organizer, KS-Design
For the 2012 season, every race weekend includes three races. F3 ES was a permanent support racing series of the DTM. Each of the eight rounds of the toughest junior formula series in motorsport attracted an average crowd of 78.813
visitors on site.
Hockenheim I 142.000
Brands Hatch 27.000
Spielberg 48.500
Norisring 135.000
Nürburgring 89.000
Zandvoort 37.000
Valencia 24.000
Hockenheim II 128.000
Total 630.500
Average per event 78.813
Internet (www.f3euroseries.com)
It goes without saying that the Formula 3 Euro Series also features an extensive
Internet presence. The official website, www.f3euroseries.com, recorded a total
of more almost
400.000 page impressions per month. The page of the world’s
most powerful junior racing series published current news about the Formula 3
Euro Series including highlight videos of all races every day. In addition, a wealth
of basic information about drivers, teams, vehicles, manufactures and sponsors
meets any possible demand.
Page Impressions
(Nov.2011 – Oct. 2012)
Total 4.695.884
Average per month 391.324
Spectators
Live Stream
Source: Organizer, KS Media
The media future will gain center stage to a varity of different terminal devices: TV, PC, tablets or smartphones. To this day it is not possible to measure all communication channels comparable in the same detail depth. But at least the Formula 3 Euro Series wants to give a rough overview by displaying typical figures and facts:
Live Stream
Since this season at each event the Formula 3 Euro Series provides a livestream
of all three races with British commentary on its website. Fans all over
the world have a very straightforward possibility to watch all races live free of
charge.
Viewer Rate Total
Hockenheim I 4.066
Brands Hatch 4.014
Spielberg 2.297
Norisring 2.576
Nürburgring 2.000
Zandvoort 4.467
Valencia 1.569
Hockenheim II 2.596
Total 23.585
Average per event 2.948
Social Media – Facebook
Facebook became a very popular communication channel beyond people
up to their thirties during the last decade. Its importance as a media and
marketing tool must not be underestimated. Therefore the young gun series is
reaching out for a younger generation with currently
3.170 followers, 71.3 %
male and
27,9.4 % female fans. The majority (67,7 %) is 34 years old or
younger.
source: Formula 3 Euro Series, f3euroseries.com