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Dec 06

Formula 3 Euro Series – the coming stars shine with amazing media presence

F3 Euro Series Annual Report Media Facts 2012

F3 Formula 3 EuroseriesF3 - Macau - Roberto MerhiSince its foundation back in 2003, the Formula 3 Euro Series represented the stepping stone to Formula 1 for more than two dozens of young talents – as test or GP drivers. Among them Sebastian Vettel and Lewis Hamilton, both World Champions and the current top stars at the pinnacle of motor racing. Meanwhile, another eleven of the best Euro Series hopefuls succeeded in securing a cockpit in the most popular international touring-car series, DTM.

There, the former Euro Series drivers such as the DTM Champions Bruno Spengler and Gary Paffett demonstrated that the Euro Series also represents the perfect preparation for a touring-car racing career.

With nine race weekends comprising 27 races, the past season represented the perfect basis for an extensive Euro Series coverage by the media. Particularly when it comes to the international TV coverage, the planet’s most competitive young-gun series has established as successful product. In 2012, the Euro Series achieved a total broadcasting time of 1,230 hours and a total audience of 72.2 million viewers. 108 stations broadcasted a total of 4,372 programs for people in 194 countries and regions all around the world.

In Germany alone, the media partner n-tv and Sport 1 achieved an average audience of 2.09 million viewers per race weekend. The n-tv live coverage of the first and third races of the weekends was watched by an average of 131,250 spectators. Including the live coverage, race round-ups and numerous background reports, the German TV station covered every race weekend for more than 2.25 hours.

In the European print media, the battle of the hungry young-guns also proved to be extremely popular. 1,219 articles with a total print-run of 136 millions underline the enormous interest in the 15 young drivers from eight countries. The Formula 3 Euro Series is well represented in the media of all the European core markets with the leading country being Germany, followed by Spain.

Meanwhile, the Euro Series also represents a major success in the new media. The official website, www.f3euroseries.com, achieved an average of 391,324 page views per month and since the past season; it has been providing a live coverage with English voice-over of all the races via live stream – an additional service that proved to be extremely popular with the motor-racing enthusiasts worldwide.

On site, the average crowd of 78,813 visitors that attended the race weekends held in five European countries made for a true goose-bumps atmosphere for teams and drivers. The Formula 3 Euro Series year movie that can be accessed at the official website with immediate effect provides an emotional look back on a season that featured a thrilling battle for the title up to the very end of the season. With its general conditions, the Formula 3 Euro Series represents – for young drivers from all around the world – the perfect stepping stone to a career in international motor racing.

TV Coverage National (Germany)

(race 1 & 3 live on n-tv, Highlights on Sport1)

Viewer Rate

(in Mio.) Total Average per event

16,74 2,09

Broadcast time

(hh:mm:ss) Total Average per event

18:31:47 02:18:58

Live coverage on TV: viewer rate

(in T.) market share (in %)

n-tv, HockenheimI, race 1/race 3 4

0.000/130.000 0,6/1,3

n-tv, Brands Hatch, race 1/race 3

50.000/30.000 0,7/0,3

n-tv, Red Bull Ring, race 1/race 3

80.000/90.000 1,3/0,8

n-tv, Norisring, race 1/race 3

40.000/80.000 0,7/0,8

n-tv, Nürburgring, race 1/race 3

60.000/60.000 0,9/0,6

n-tv, Zandvoort, race 1/race 3

50.000/90.000 0,8/0,7

n-tv, Valencia, race 1/race 3

30.000/60.000 0,5/0,5

n-tv, Hockenheim II, race 1/race 3

60.000/100.000 1,1/0,9

Total all events 1.050.000

Average per event 131.250

Source: IFM Medienanalysen, WIGE Communication,

As it is appropriate for an internationally established motor-racing series, the Formula 3 Euro Series also featured global TV coverage. 106 TV stations in 193 countries showed images of the young-gun series on live, re-live, highlights and news shows.

Total Coverage Broadcast time

(hh:mm:ss; cumulated) 1217:13:41

(Europe – without Germany -

Technical Reach (in TV households) 755.632.759

America, Asia, Africa, Middle East,

Viewer Rate (cumulated) 55.465.826

Oceania, Others)

Broadcasts 4.369

Broadcast stations 106

 

Reached countries 193

 

Europe

(without Germany) Belgium, Bosnia-Herzeg., Croatia, Czech Republic, Denmark, Finland,

France, Greece, Hungary, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, UK

Broadcast time

(hh:mm:ss; cumulated) 604:37:32

Technical Reach

(in TV households) 72.768.000

Viewer Rate

(cumulated) 22.069.059

Broadcasts 1.559

Broadcast stations 28

North America

Canada, USA Broadcast time (hh:mm:ss; cumulated) 21:36:00

Technical Reach

(in TV households) 104.952.400

Viewer Rate

(cumulated) 17.810.400

Broadcasts 192

Broadcast stations 5

South- & Central America

Anguilla, Antigua, Argentina, Aruba, Bahamas, Barbados, Bermuda, Bolivia,

Bonaire, Brazil, Brit. Virgin Isl., Cayman Islands, Chile, Colombia, Costa Rica, Curacao, Dominica, Dom. Rep., Ecuador, El Salvador, Falkland Isles, French Guiana, Grenada, Guadeloupe, Guatemala, Haiti, Honduras, Jamaica, Martinique, Mexico, Montserrat, Nicaragua, Panama, Paraguay, Peru, St. Barthelemy, St. Kitts, St. Lucia, St. Maarten, Suriname, Trinidad & Tobago, Turks and Caicos, Uruguay, Venezuela

Broadcast time

(hh:mm:ss; cumulated) 250:00:00

Technical Reach

(in TV households) 105.731.942

Viewer Rate

(cumulated) 8.328.000

Broadcasts 472

Broadcast stations 6

Source: IFM Medienanalysen, WIGE Communication,

TV Coverage International

TV Coverage International

Asia

Bangladesh, Brunei, Cambodia, China, Guam, Hong Kong, India, Indonesia, Israel, Korea, Macao,

Malaysia, Myanmar, Nepal, Pakistan, Papua New Guinea, Philippines, Singapore, Sri lanka, Taiwan, Thailand, Vietnam

Broadcast time

(hh:mm:ss; cumulated) 89:04:03

Technical Reach

(in TV households) 415.460.652

Viewer Rate

(cumulated) 6.317.506

Broadcasts 1.392

Broadcast stations 7

Africa

Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Central Africa, Commores, Congo,

Dijibuti, Equat. Guinea, Eritrea, Ethiopia, Gaboon, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Kenya, Madagascar, Malawi, Mali, Mauritius, Mayotte, Mozambique, Namibia, Niger, Nigeria, Reunion, Rwanda, Sao Tome & P., Senegal, Seychelles, Sierra Leone, South Africa, St. Helen, Sudan, Swasiland, Tansania, Togo, Uganda, Zambia, Zimbabwe

Broadcast time

(hh:mm:ss; cumulated) 182:48:00

Technical Reach

(in TV households) 10.012.000

Viewer Rate

(cumulated) 221.600

Broadcasts 480

Broadcast stations 49

Middle East

Algeria, Bahrain, Chad, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Lybia, Mauritania,

Morocco, Oman, Palestine, Qatar, Saudi Arabia, Somalia, Syria, Tunisia, U.A.E., Yemen

Broadcast time

(hh:mm:ss; cumulated) 7:18:00

Technical Reach

(in TV households) 26.760.000

Viewer Rate

(cumulated) 379.500

Broadcasts 88

Broadcast stations 2

Oceania

Australia, Fidji, Kiribati, Marshall Islands, Micronesia, Nauru, New Zealand, Palau, Papua-

Newguinea, Salomones, Samoa, Tonga, Tuvalu, Vanuatu

Broadcast time

(hh:mm:ss; cumulated) 38:44:00

Technical Reach

(in TV households) 19.877.765

Viewer Rate

(cumulated) 231.762

Broadcasts 131

Broadcast stations 7

Intercontinental & Broadcast time

(hh:mm:ss; cumulated) 23:06:06

Other broadcasters Technical Reach

(in TV households) n.a.

Viewer Rate

(cumulated) n.a.

Broadcasts 55

Broadcast stations 2

Source: IFM Medienanalysen, WIGE Communication,

TV Coverage International

TV Coverage International 

Print Coverage

Print Coverage

Source: Kantar Media

Thrilling races, success-hungry talents and high-speed racing cars – it is not surprising that the Formula 3 Euro Series is positively reflected by national and international press. The F3 ES had between the months November 2011 to October 2012 a print run of 59.855.744 and 295 press clippings among various German press. Outside of Germany, the amount of 924 clippings and a print run of 76.147.619 shows that the series has established itself as an attractive content for the press in the European core markets. Print National

 

(without Le Castellet & Silverstone)

Print Run total Clippings total

Germany

59.855.744 295

Print International

 

(without Germany)

Print Run total Clippings total

Austria

2.347.506 54

France

1.244.460 31

Great Britain

4.399.211 70

Italy

4.167.760 17

Netherlands

14.905.177 218

Spain

44.346.626 380

Switzerland

4.736.879 154

Total 76.147.619 924

Average per month 9.518.452 77

Spectators & Internet

Source: Organizer, KS-Design

For the 2012 season, every race weekend includes three races. F3 ES was a permanent support racing series of the DTM. Each of the eight rounds of the toughest junior formula series in motorsport attracted an average crowd of 78.813

visitors on site.

Hockenheim I 142.000

Brands Hatch 27.000

Spielberg 48.500

Norisring 135.000

Nürburgring 89.000

Zandvoort 37.000

Valencia 24.000

Hockenheim II 128.000

Total 630.500

Average per event 78.813

Internet (www.f3euroseries.com)

It goes without saying that the Formula 3 Euro Series also features an extensive

Internet presence. The official website, www.f3euroseries.com, recorded a total

of more almost

400.000 page impressions per month. The page of the world’s

most powerful junior racing series published current news about the Formula 3

Euro Series including highlight videos of all races every day. In addition, a wealth

of basic information about drivers, teams, vehicles, manufactures and sponsors

meets any possible demand.

Page Impressions

 

(Nov.2011 – Oct. 2012)

Total 4.695.884

Average per month 391.324

Spectators

 

Live Stream

Source: Organizer, KS Media

The media future will gain center stage to a varity of different terminal devices: TV, PC, tablets or smartphones. To this day it is not possible to measure all communication channels comparable in the same detail depth. But at least the Formula 3 Euro Series wants to give a rough overview by displaying typical figures and facts:

Live Stream

Since this season at each event the Formula 3 Euro Series provides a livestream

of all three races with British commentary on its website. Fans all over

the world have a very straightforward possibility to watch all races live free of

charge.

Viewer Rate Total

Hockenheim I 4.066

Brands Hatch 4.014

Spielberg 2.297

Norisring 2.576

Nürburgring 2.000

Zandvoort 4.467

Valencia 1.569

Hockenheim II 2.596

Total 23.585

Average per event 2.948

Social Media – Facebook

Facebook became a very popular communication channel beyond people

up to their thirties during the last decade. Its importance as a media and

marketing tool must not be underestimated. Therefore the young gun series is

reaching out for a younger generation with currently

3.170 followers, 71.3 %

male and

27,9.4 % female fans. The majority (67,7 %) is 34 years old or

younger.

source: Formula 3 Euro Series, f3euroseries.com