Sahara Force India teams up with Hackett
Part of Hackett’s association will involve supplying team members with travel kit to be worn while travelling to and from races. The latest Hackett designs will be issued to staff this week in preparation for next week’s season-opening Australian Grand Prix in Melbourne.
The relationship with Sahara Force India marks the continuation of Hackett’s ambitious plans to expand further into international markets, especially India, and capitalise on the global appeal of the sport.
Dr. Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “I’m delighted to welcome Hackett to the team and look forward to seeing our team members wearing their clothes this season. I have a great interest in fashion and believe the clothes we wear speak volumes about who we are and the values that are important to us. Formula One is therefore the perfect showcase for Hackett’s range and helps reinforce their strong tradition of style and quality.”
Vicente Castellano, Managing Director of Hackett: “Continuing with our motor racing tradition, it seemed a natural step to support our new and exciting business expansion into India by becoming a partner to the Sahara Force India Formula One team for 2012. We are looking forward to supporting the team as they continue their fight to work their way up the highly competitive Formula One grid.”
Hackett London is an essential British brand that dresses men who appreciate both quality and style. Hackett takes its inspiration from the traditions of British dress and updates them for a collection that is wearable and timeless, in the words of Jeremy Hackett, “our clothes wear in not out”. Hackett’s aim is to dress men for every occasion whether it is business, formal, country or sporting which is perfectly encapsulated under the strap-line Essential British Kit. For more information visit: www.hackett.com
About Sahara Force India Formula One Team
Sahara Force India Formula One Team is currently in its fifth year of competition in the FIA Formula One World Championship. The team was born in 2008 when Dr. Vijay Mallya, Chairman of India’s iconic UB Group and Kingfisher Airlines, launched the first-ever Indian Formula One team. The cars incorporate the colours of the Indian flag and the team is a sporting representation of the emerging generation of young, aspirational Indians and the growing strength of India as a nation. In 2011 a historic partnership was agreed as Sahara India Pariwar became co-owners of the Silverstone-based team.